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School Principals' Communication and Co-Operation Assessment: The Croatian Experience
Abstract
This chapter is conceptualized in terms of managerial behaviour in non-profit/public environments, which is often characterized by the socially constructed notion of organizational efficiency. This entails that the favourable external stakeholders' interpretations of the principals' activities should be ensured and associated with the usage of practices, perceived as ‘contemporary' and ‘efficient'. There is no clear answer to the research question, if principals in EU, as managers of public/non-profit schools, adapt their behaviour in a similar manner. The empirical research is based on a survey of school principals, conducted in Croatian primary schools, as a first step toward developing a measure of school principals' communication and co-operation practices, demonstrating their orientation toward both internal and external stakeholders in the school environment.
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