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Role of Generation Alpha in Green Sustainability Through Eco-Innovation and Digital Activism

Role of Generation Alpha in Green Sustainability Through Eco-Innovation and Digital Activism
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Author(s): Muralidhar L. B. (Jain University, India), Usha Prabhu (Jain University, India), N. Sathyanarayana (Jain University, India), Varanasi Rahul (Jain University, India)and V. Lava Kumar (GITAM University, India)
Copyright: 2025
Pages: 28
Source title: Generation Alpha and Next Generation Leadership for Greener Futures
Source Author(s)/Editor(s): Cemile Şeker (University of Mediterranean Karpasia, Cyprus)
DOI: 10.4018/979-8-3693-9281-2.ch005

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Abstract

In an era of rapid technological advancements and environmental crises, eco-innovation and digital activism are shaping global sustainability initiatives. This chapter explores Generation Alpha's role in driving green governance through technological expertise and ecological sensitivity. Raised in a digitally connected, climate-conscious age, this generation leverages tools like artificial intelligence, blockchain, and social media to tackle significant environmental challenges. From enhancing sustainability in urban ecosystems to mobilizing grassroots action, Generation Alpha's impact is transformative. The chapter critically examines their potential to lead the next wave of green governance, integrating theoretical frameworks, case studies, and real-life applications to highlight their contribution to equitable and sustainable development.

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