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Rethinking Fashion: The Environmental Impact and the Shift Towards Sustainability
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Author(s): Jyoti Rani (Lovely Professional University, India), Ramratan Guru (Mody University of Science and Technology, India), Sakthivel Santhanam (Presidency University, India), Worku Tegegne Molla (Wolkite University, Ethiopia)and Siddhantkumar Vasantrao Wadmare (School of Design, Dr. D.Y. Patil Vidyapeeth, India)
Copyright: 2025
Pages: 28
Source title:
Global Impacts and Sustainable Practices in Fast Fashion
Source Author(s)/Editor(s): Timilehin Olasoji Olubiyi (Babcock University, Nigeria), Santosh Kumar Behera (Kazi Nazrul University, India)and Tien Anh Tran (Vietnam Maritime University, Vietnam)
DOI: 10.4018/979-8-3693-7853-3.ch002
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Abstract
The fashion industry is one of the world's most polluting sectors, as highlighted by the United Nations. It consumes vast amounts of water, uses harmful chemicals, and generates a significant carbon footprint, mainly due to production occurring far from key markets. Fast fashion, driven by consumerism and psychological obsolescence, worsens the problem by promoting impulse buying of low-cost garments with short lifespans. To mitigate this environmental impact, the industry must adopt circular economy principles, including reducing, reusing, recycling, and redesigning. While many fashion brands claim to implement sustainable practices, it raises concerns about potential greenwashing. However, some companies, like Ecoalf, offer a genuine model for sustainable fashion. Ecoalf's eco-design approach uses recycled materials, such as plastics and fishing nets, to create clothing, demonstrating a true commitment to environmental sustainability. This chapter explores the progress of these strategies and examines the fine line between true eco-friendly practices and greenwashing.
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