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Reinventing Customer Support: Unleashing ChatGPT's Potential for Personalized Engagement and Responsible AI Implementation
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Author(s): C. V. Suresh Babu (Hindustan Institute of Technolgy and Science, India)and C. Moses (Hindustan Institute of Technology and Science, India)
Copyright: 2024
Pages: 18
Source title:
Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Source Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Abdul Hafaz Ngah (Faculty of Business Economics and Social DevelopmentUniversiti Malaysia Terenganu, Malaysia), Aziza Chakir (FSJES AC, Hassan II University, Casablanca, Morocco)and Nishita Pruthi (Maharshi Dayanand University, India)
DOI: 10.4018/979-8-3693-0815-8.ch006
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Abstract
This chapter explores the integration of ChatGPT and AI for customer engagement, emphasizing its transformative potential. It begins by introducing the theme and the significance of ChatGPT in revolutionizing customer service through AI advancements. Subsequently, it delves into practical applications, discussing how ChatGPT understands and addresses customer inquiries effectively, automates routine tasks, and offers personalized assistance. Ethical considerations in AI implementation are also addressed. Real-world case studies demonstrate successful ChatGPT implementations, offering insights and best practices for maximizing customer engagement. The chapter concludes by envisioning the future of AI-powered customer support, highlighting the importance of a balanced integration of AI and human agents for sustainable customer experiences and business growth.
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