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Author(s): Gonca Telli Yamamoto (Okan University, Turkey)
Copyright: 2010
Pages: 22
Source title: Mobilized Marketing and the Consumer: Technological Developments and Challenges
Source Author(s)/Editor(s): Gonca Telli Yamamoto (Okan University, Turkey)
DOI: 10.4018/978-1-60566-916-8.ch010

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

In their Works titled “High Tech/High Touch: Technology and Our Accelerated Search for Meaning” (2001), Naisbitt, Naisbitt and Philips express that technology should be questioned due to its aggressive and brutal speed and that cultural desensitization cannot be prevented, and that it would cause certain social conflicts. Besides, they also draw the attention to the importance of balance in human-technology relationships, and to the issue of balancing material miracles with the spiritual demands of man while creating technology. It is highlighted that due to the continuous tracing caused by technology, both technological immoralities and related personal concerns will continuously increase and spread along society. With respect to health, high speed technology can cause to extreme stress and tiredness and other problems as its coercive effects may increase because technology proposes eternal series of formations and continuously pushes the limits of mind.

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