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Predictive Analytics for Overtourism Management and Destination Resilience

Predictive Analytics for Overtourism Management and Destination Resilience
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Author(s): G. SudhaAnanthi (Winners Academy, India), T. C. Manjunath (Rajarajeswari College of Engineering, Bengaluru, India)and Pankaj Singh Chandel (AAFT University of Media and Arts, India)
Copyright: 2026
Pages: 30
Source title: AI-Driven Strategies for Sustainable Guest Experience in Intelligent Hospitality
Source Author(s)/Editor(s): Ahmed K. Elnagar (Taibah University, Saudi Arabia), Abdelkader Mohamed Sghaier Derbali (Taibah University, Saudi Arabia)and Ahmad Mohammad Herzallah (Al-Quds University, Palestine)
DOI: 10.4018/979-8-3373-8197-8.ch012

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Abstract

In the contemporary landscape of smart cities, large-scale events, retail complexes, transportation hubs, and entertainment venues, understanding and predicting visitor flow is critical for optimizing operational efficiency, enhancing safety, improving customer experiences, and supporting strategic decision-making. Data-driven visitor flow forecasting models leverage a combination of historical data, real-time observations, and advanced analytical techniques to predict patterns of human movement, congestion points, and occupancy levels. These models integrate data from multiple sources, including ticketing systems, IoT sensors, Wi-Fi and Bluetooth tracking, GPS-enabled devices, social media activity, and environmental factors, providing comprehensive insights into visitor behavior at both macro and micro levels.Historical data analysis forms the foundation of visitor flow forecasting. By examining past attendance patterns, seasonal variations, weekday versus weekend trends, and special events, predictive models identify recurring trends and baseline behaviors.

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