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Orquestra Filarmônica de Minas Gerais: An Artistic Business Model Which Enlightens Business Complexities, Challenges, and Affirmation

Orquestra Filarmônica de Minas Gerais: An Artistic Business Model Which Enlightens Business Complexities, Challenges, and Affirmation
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Author(s): Fábio Mechetti (Orquestra Filarmônica de Minas Gerais, Brazil)
Copyright: 2019
Pages: 9
Source title: Handbook of Research on Business Models in Modern Competitive Scenarios
Source Author(s)/Editor(s): George Leal Jamil (Informações em Rede e Consultoria Ltda., Brazil), Liliane Carvalho Jamil (Independent Researcher, Brazil), Cláudio Roberto Magalhães Pessoa (FUMEC University, Brazil)and Werner Silveira (Philharmonic Orchestra of Minas Gerais, Brazil)
DOI: 10.4018/978-1-5225-7265-7.ch021

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Abstract

The lights gradually dim. Like an army of warriors dressed in black and white, one hundred musicians enter the stage under the applause of the public. They take their positions awaiting the entrance of the concertmaster, who solemnly advance to the first chair acknowledging, one more time, the applause. A sound from the Principal Oboist is heard, followed by the other musicians, looking for a common understanding, each one searching to meet the proposed “A.” Then, all stay quiet. With a determined and resolute pace, the Maestro enters the stage moving to the podium, warmly greeted by an expecting audience. The Symphony is about to start. Could it be that this moment, though, is much more than an experience of bringing to life a musical work from the past? Could this also be the utmost symbol of an ideal demonstration of society's quest for organization, functionality and purpose?

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