The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Optimizing Virtual Communities in Tourism to Facilitate Development of Small and Medium-Sized Enterprises
Abstract
The chapter presents the essence of online/virtual travel communities and examines their current significance for SMEs. It presents types and characteristics as well as the most popular virtual travel SME communities and discusses ways of optimizing the development of SMEs by applying a strategy of virtual communities by selected hospitality SMEs. An eight step strategy to implement virtual travel communities by SMEs is elaborated. One of the main findings of the author is that virtual travel communities can be very useful for optimizing the development of SMEs by supporting all the stages in the decision-making process, focusing on pre-planning, making the decision and after the tourist and business visit stage. In order to understand how virtual travel community can optimize the development of SMEs, the author discusses tools for measuring the effectiveness of social media. Both future research directions and a conclusion are outlined.
Related Content
|
Ramsés Cabrera-Gala, Sandra Lopes Miranda.
© 2026.
34 pages.
|
|
Catarina Fernandes, Eduardo Milhões Pinheiro.
© 2026.
42 pages.
|
|
Mohammadsadegh Omidvar, Iza Gigauri.
© 2026.
38 pages.
|
|
Olena Chupyr, Gulzira Yestekova, Milen Mitkov, Olha Hetman, Teodora Dimitrova.
© 2026.
30 pages.
|
|
Iryna Sedikova, Ihor Savenko, Iryna Honcharova, Denys Sedikov, Daria Shalahinova, Hanna Palvashova.
© 2026.
30 pages.
|
|
Sónia Calado, Cláudia Miranda Veloso.
© 2026.
38 pages.
|
|
Olena Sushchenko, Alina Danileviča, Georgi Rusenov, Oleksandra Olshanska.
© 2026.
32 pages.
|
|
|