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Advantages of Agritourism as a Platform for the Development of Innovation-Oriented Regions of Ukraine
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Author(s): Olena Sushchenko (Kyiv National University of Technologies and Design, Ukraine), Alina Danileviča (Daugavpils University, Latvia), Georgi Rusenov (Institute of Fisheries and Aquaculture, Plovdiv, Bulgaria)and Oleksandra Olshanska (Kyiv National University of Technologies and Design, Ukraine)
Copyright: 2026
Pages: 32
Source title:
Reshaping Socially Responsible Business Practices in Small and Medium Enterprises
Source Author(s)/Editor(s): Mariana Petrova (St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria)
DOI: 10.4018/979-8-3373-3805-7.ch007
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Abstract
Agritourism contributes to the economic growth of regions by creating new sources of income for farmers and small businesses, as well as by stimulating the development of local infrastructure. It is established that the development of agritourism in Ukraine faces many challenges, including insufficient funding, poor infrastructure in rural areas, lack of trained personnel, and low awareness among tourists and the local population. To overcome these challenges, it is necessary to implement comprehensive measures, state support, infrastructure development, and marketing campaigns to promote agritourism at the domestic and international levels. As a result of the research on agritourism as the basis for the country's innovation-oriented region development, the factors influencing their development have been identified. It is proposed that an integrated approach to developing agritourism, which includes economic, social, and innovative aspects, will allow Ukraine to unlock the great potential of this industry, promote regional development, and integrate into the global tourism market.
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