New Product Development and the Challenges of Internationalization

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Author(s): António Moreira (DEGEI, GOVCOPP, University of Aveiro, Portugal)and Pedro Miguel Freitas da Silva (University of Aveiro, Portugal)
Copyright: 2015
Pages: 23
Source title: Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy
Source Author(s)/Editor(s): Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & CEFAGE - Universidade de Évora, Portugal)
DOI: 10.4018/978-1-4666-8216-0.ch004

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Entrepreneurship & Innovation

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Abstract

The internationalization of firms has reached levels never seen before. As a consequence and in order to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises must be able to adapt to new organizational approaches, to innovate and to further develop their networks. Based on a case study, this chapter reviews the literature on internationalization and networks and addresses a less researched topic of supplier-clients relationships in the value chain referring to the importance of the networks, resources and collaborative new product development on the internationalization process of firms. The case reports a successful ex-small technical textile company that leveraged its competitive strategy based on technology-based paths and is thriving in both domestic and international markets.

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