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Navigating Turbulence: Crisis Management and Strategic Reputation Repair in the Digital Age
Abstract
This chapter explores the intersection of organizational resilience, reputation repair, and crisis management, emphasizing the integration of digital tools, cultural sensitivity, and ethical decision-making. It examines leadership's role in fostering adaptability, resource optimization, and stakeholder engagement as drivers of resilience. Highlighting proactive strategies, the chapter explores the transformative potential of digital technologies, cultural awareness, and ethical frameworks in strengthening organizations and restoring trust post-crisis. Reputation repair methods such as transparency, authenticity, and storytelling are emphasized, offering actionable insights for rebuilding public confidence. Interdisciplinary approaches combining human capital, resource management, and technological innovation provide a framework for organizational recovery and sustainability. Future research includes integrating artificial intelligence and generative media into crisis management to enhance decision-making and shape public perceptions, advancing adaptive, forward-thinking strategies.
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