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Navigating the Future: The Strategic Role of IoT in Business and Consumer Environments
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Author(s): Sharmin Jahan (Daffodil International University, Bangladesh), Md Mehedi Hasan Emon (American International University-Bangladesh, Bangladesh), Zerin Tasnim (North South University, Bangladesh), Md. Adnan Rahman (Uttara University, Bangladesh), Abid Aziz (Uttara University, Bangladesh)and Nabid Aziz (Uttara University, Bangladesh)
Copyright: 2026
Pages: 28
Source title:
Managing the Internet of Things (IoT) for Business Transformation and Consumer Adoption
Source Author(s)/Editor(s): Asa Romeo Asa (Namibia University of Science and Technology, Namibia)and Johanna Pangeiko Nautwima (Namibia University of Science and Technology, Namibia)
DOI: 10.4018/979-8-3373-3441-7.ch009
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Abstract
This chapter explores the transformative role of the Internet of Things (IoT) in shaping both business operations and consumer interactions. It examines how IoT technologies enable businesses to enhance operational efficiencies, create innovative consumer experiences, and develop new business models. Through strategic frameworks, IoT adoption is positioned as a key driver of digital transformation. The chapter further delves into the behavioral dimensions of consumer engagement with IoT, highlighting personalization and real-time data utilization. Additionally, it addresses the challenges of IoT integration, including technical barriers, data privacy concerns, and regulatory compliance. Lastly, the future of IoT is considered, with a focus on its convergence with emerging technologies, and its potential for fostering sustainability, inclusivity, and societal well-being.
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