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Natural Healing Assets Management in the Resort Economy
Abstract
The strategic direction of the resort economy development is blue growth, which sustainable use of marine and coastal resources, natural healing waters and muds focuses for economic growth, improving people's well-being and preserving the natural ecosystems of resort areas. The resort areas rehabilitation requires an integrated approach and interaction of various socio-economic spheres, such as medicine, tourism, ecology and economics. However, current realities require consideration of all these spheres from the point of view of economic benefit and financial sustainability. An important role in the activation of the resort area development is played natural assets, namely healing assets. This study delves into the analysis of the organizational and economic tools application for managing natural healing resources and the justification of effective tools for resort economy enterprises that use natural healing assets in their activities One Health approach based.
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