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Must Online Retailers Constantly Innovate and Experiment to Survive and Prosper?

Must Online Retailers Constantly Innovate and Experiment to Survive and Prosper?
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Author(s): Nils Magne Larsen (UiT - The Arctic University of Norway, Norway)and Tor Korneliussen (Nord University, Norway)
 Copyright: 2016
 Pages: 8
 Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
 DOI: 10.4018/978-1-4666-9787-4.ch044

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