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Multinational Enterprises' Digital Transformation, Sustainability, and Purpose: A Holistic View
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Author(s): Aarti (Lovely Professional University, India), Swathi Gowroju (Sreyas Institute of Engineering and Technology, India)and Saurabh Karling (Lovely Professional University, India)
Copyright: 2024
Pages: 16
Source title:
Driving Decentralization and Disruption With Digital Technologies
Source Author(s)/Editor(s): Balraj Verma (Chitkara Business School, Chitkara University, India), Babita Singla (Chitkara Business School, Chitkara University, India)and Amit Mittal (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/979-8-3693-3253-5.ch008
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Abstract
This study examines the growing problems that multinational corporations (MNEs) are facing as a result of a confluence of pandemics, environmental disasters, and the digital revolution. These problems appear as organizational, market, and geopolitical complexity, which institutional pluralism magnifies. As the nature of productive activity changes, so do the ways in which MNEs structure and manage their operations. Additionally, changing investor and consumer expectations are broadening the definition of value creation and having an effect on company strategies. They contend that these difficulties force MNEs to reevaluate the way in which they formulate, establish, and carry out their corporate purposes. In order to wrap up, they suggest a research agenda that stresses how critical it is for MNEs to take a purpose-driven approach.
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