Orchestrating Artificial Intelligence into E-commerce Application

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Author(s): B. Bharathi (R.M.K. Engineering College, Thiruvallur, India), B. Kalaivani (R.M.K Engineering College, Chennai, India), Kasu Manaswi (R.M.K. Engineering College, Chennai, India)and Kantabathina Tejaswini (R.M.K Engineering College, Chennai, India)
Copyright: 2026
Pages: 28
Source title: Practical Applications of Smart Human-Computer Interaction
Source Author(s)/Editor(s): Subrata Tikadar (Amity University, Kolkata, India), Joel José Puga Coelho Rodrigues (Federal University of Piauí, Brazil), Rabi Shaw (Dr. B.R. Ambedkar National Institute of Technology, India), Ahdi Hassan (Global Institute for Research Education and Scholarship, The Netherlands)and Bidyut Kumar Patra (Indian Institute of Technology, India)
DOI: 10.4018/979-8-3373-6385-1.ch005

Keywords: Engineering Science Reference / Human-Computer Interaction / Social Sciences & Humanities

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Abstract

In the competitive landscape of e-commerce, providing a seamless and user-friendly shopping experience is critical to retaining customers and driving sales. Many existing applications struggle with issues such as complicated navigation, unexpected costs, delayed deliveries, and data security concerns, leading to high cart abandonment rates. To address these challenges, the proposed system introduces a robust and intuitive application designed to enhance user engagement by offering easy navigation, transparency in costs, reliable services, and strong data protection. This innovative approach aims to improve customer satisfaction and reduce barriers to completing purchases, ensuring a smooth and efficient online shopping experience.

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