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Mobile Social Commerce

Mobile Social Commerce

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Author(s): Christine Balague (Institut Mines Telecom, France) and Zhenzhen Zhao (ISC Paris Business School, France)
Copyright: 2021
Pages: 13
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch003

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

S-commerce and M-commerce become buzz word recent years. The social and mobile elements have brought new ways of thinking as well as challenging opportunities in e-commerce. In this chapter, we firstly introduce the concepts of online social commerce, its classifications and social shopping behaviors. Secondly, we analyze the evolution from online social commerce to mobile social commerce. Different case studies are given to demonstrate the concept of mobile social commerce, to precisely define how mobile and social feathers add value to traditional e-commerce.

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