Mobile Portals: The Development of M-Commerce Gateways

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Author(s): III Clarke (James Madison University, USA)and Theresa B. Flaherty (James Madison University, USA)
Copyright: 2003
Pages: 17
Source title: Mobile Commerce: Technology, Theory and Applications
Source Author(s)/Editor(s): Brian E. Mennecke (Iowa State University, USA)and Troy J. Strader (Iowa State University, USA)
DOI: 10.4018/978-1-59140-044-8.ch010

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

The proliferation of mobile Internet devices is creating an unparalleled opportunity for mobile commerce. Factors composing a productive M-commerce portal development strategy are investigated to improve a company’s strategy. Also explored are the nonpareil benefits of mobile applications to introduce a five-step approach for developing an effective mobile portal strategy.

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