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Mobile Marketing Practices

Mobile Marketing Practices

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Author(s): Gonca Telli Yamamoto (Okan University, Turkey)
Copyright: 2010
Pages: 16
Source title: Mobilized Marketing and the Consumer: Technological Developments and Challenges
Source Author(s)/Editor(s): Gonca Telli Yamamoto (Okan University, Turkey)
DOI: 10.4018/978-1-60566-916-8.ch004

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

Business types seen in e-commerce such as: e-shopping, e-store, e-tailing, e-auctioning, e-banking, e-trading, e-entertaining, e-learning, e-realtor, e-gambling, e-directory, e-news, e-zine, e-advertising, and e-logistics are now transforming into m-shopping, m-store, m-tailing, m-auctioning, m-banking, mtrading, m-entertaining, m-learning, m-realtor, m-gambling, m-directory, m-news, m-zine, m-advertising, and m-logistics.

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