Millennium Development Goals: How Can Creative Capitalism Provide Solutions?

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Author(s): P. Raj Devasagayam (Siena College, USA), Nicholas R. Stark (Siena College, USA)and Nitin David (Synergy (NGO), India)
Copyright: 2014
Pages: 21
Source title: Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Source Author(s)/Editor(s): Avinash Kapoor (Management Development Institute (MDI), India)and Chinmaya Kulshrestha (Management Development Institute (MDI), India)
DOI: 10.4018/978-1-4666-4430-4.ch003

Keywords: Business Science Reference / Marketing and Consumer Behavior / Media & Communications / Social Networking

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Abstract

This chapter introduces the business audience to Millennium Development Goals (MDG) proposed by the United Nations in 2000 that were accepted as policy markers by nations on all continents. Current status of achievements in the MDG is summarized to draw attention to the current needs in each of the eight MDGs. Further, the theory of creative capitalism is used to draw connections between MDG and business strategies. It is suggested that businesses are in a unique position to help achieve the MDG while strengthening their market base and behaving in a socially responsible and responsive manner. The research concludes by providing a possible roadmap for achieving the MDG by the target year 2015 based on a mutually beneficial alliance between the corporate sector and the state. The study will be of interest to scholars, educators, public policy makers, and business professionals.

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Millennium Development Goals: How Can Creative Capitalism Provide Solutions?

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