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Social Network Sites Audience Engagement on Health Reports: An Evaluation of Daily Nations' X Platform, @DNHealthyNation
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Author(s): Denish Ouko Otieno (Moi University, Kenya)and Grace L. S. Mwanja (Moi University, Kenya)
Copyright: 2026
Pages: 24
Source title:
Digital Space in the Wake of Shrinking Traditional Media
Source Author(s)/Editor(s): Alfred Okoth Akwala (Technical University of Kenya, Kenya), Denish Ouko Otieno (Kenya Institute of Mass Communication, Kenya)and Amos Moraro Marube (Technical University of Kenya, Kenya)
DOI: 10.4018/978-1-6684-9356-4.ch005
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Abstract
The news media play an important role in informing the public on scientific research findings in health matters. In Kenya there has been unprecedented rise in the use of Social Network Sites more so among the youth. According to a report by SIMElab Africa, 2019, X is specifically used more by those aged 26 to 35 years in addition to being used by journalists and media organizations to disseminate information. Condit (2004) posits that there has been a mismatch between the expectations of the scientists and those of the reporter on disseminating scientific research findings which sometimes twists the messaging. The overall objective of the study was to establish framing of health research findings on X as a news media platform with focus given to The Daily Nation's Health and Science pull out ‘@DNHealthyNation'. The study found out that there is a mismatch between health reports on social network sites and original scientific health disseminations due to factors such as competition for readers' attention by journalists which leads to sensationalized report interpretations
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