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Methods and Applications of Quick Commerce (Q-Commerce): Quick Commerce and Sustainability
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Author(s): S. Kavitha (SASTRA University, India)and K. Santhanalaxmi (SASTRA University, India)
Copyright: 2026
Pages: 38
Source title:
Methods and Applications of Quick Commerce (Q-Commerce)
Source Author(s)/Editor(s): Moez Ltifi (Shaqra University, Saudi Arabia & Sfax University, Tunisia)
DOI: 10.4018/979-8-3373-1712-0.ch010
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Abstract
A completely new business model that emerged during the COVID-19 pandemic is quick commerce. During COVID-19, lockdowns and social alienation forced many to purchase goods online, particularly groceries and perishables. With prominent platforms offering immediate delivery, it has become known as a major trend in the rapidly evolving Indian retail industry, raising the standard for ease. The long-term viability of this quick service in India's D2C market is still up in the air, though. Quick commerce has grown as a result of rising demand and a desire for speedy delivery. The emphasis on quick deliveries where products and services are delivered within 10 to 30 minutes of receiving an order has revolutionized retail establishments in India. It uses a dark store for operating its Kirana store. Quick commerce is more helpful when it comes to delivery speed than traditional retail stores, which are open around-the-clock.
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