Media Literacy, Co-Innovation, and Productivity: Examples from European Countries

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Author(s): Juan-Francisco Martínez-Cerdá (Open University of Catalonia (UOC), Spain), Joan Torrent-Sellens (Open University of Catalonia (UOC), Spain)and Mônica Pegurer Caprino (Methodist University of Sao Paulo, Brazil)
Copyright: 2016
Pages: 31
Source title: Handbook of Research on Media Literacy in the Digital Age
Source Author(s)/Editor(s): Melda N. Yildiz (Walden University, USA & Unite to Educate, USA)and Jared Keengwe (University of North Dakota, USA)
DOI: 10.4018/978-1-4666-9667-9.ch018

Keywords: Digital Literacy / Digital Media / Information Science Reference / Library & Information Science

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Abstract

This research analyzes the connections between media literacy and context of the knowledge economy, establishing a relationship between so-called co-innovative sources (ICT, organizational innovation and qualifications of employees) of the business environment and media literacy. It seeks to verify the behavior of media literacy as a co-innovative source, as fundamental as the three other ones to the viability and sustainability of companies. Authors start from a literature review related to media literacy and knowledge-based economy and then raise their own model that integrates the co-innovative sources and media literacy (the ‘Tetrahedron of Co-Innovative Sources') with which analyze media literacy in the business context. To verify the proposed relations, the research uses the Celot and Pérez Tornero's (2009) framework (proposed in the “Study on Assessment Criteria for Media Literacy Levels” delivered to the European Commission) with official statistical sources in Europe, returning results with which to test the hypothesis that a higher level of media literacy of citizens of a country has a positive influence on its companies and businesses.

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Media Literacy, Co-Innovation, and Productivity: Examples from European Countries

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