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Matching Sustainability Strategy and Results: A Successful Family Firm Case Study
Abstract
The aim of the research is to analyze the strategy and the value creation system from a sustainable point of view adopted in an Italian family firm, with a particular focus strategic intensions and strategic projects under implementation. This work has been conducted through the qualitative method of case study, where theory and empirical research are intertwined. In particular, semi-structured interviews and internal document analysis have been conducted. The research shows how the company has implemented the strategy, focusing on sustainability critical success factors and key projects in order to lay the foundation for innovation and growth. The chapter has some theoretical and practical implications as it contributes to integrate the existing literature on family firms, strategic planning, and sustainability, and allows managers better understand how a sustainability strategy can be translated into operational terms.
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