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Managing Project Communication: Using Social Media for Communication in Projects
Abstract
While social media use has rapidly grown all over the world the use in business context is growing at a steadier pace. Mostly social media is used by businesses as a communication channel aimed at customers either to promote products and services or as part of their web care activities. The use of social media as a means for internal communication is limited; this is especially true for projects. However social media can improve organizational communications and where communication within organizations is important in general, in the context of project management it is a critical success factor. Therefore research was conducted on how social media can be used to enhance communication within projects. In this chapter a framework that can be used to apply social media in project communication is described. The framework shows how social media tools are used by different roles and for different events during a project.
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