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Leveraging Artificial Intelligence to Enhance Consumer Engagement and Foster Seamless Interactions
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Author(s): Thangaraja Arumugam (Vellore Institute of Technology, Chennai, India), S. Shahul Hameed (Sadakathullah Appa College, India), Deepa Priyanshu (Applied College, Imam Adul Rahman Bin Faisal University, Saudi Arabia), P. K. Prajith (DC School of Management and Technology, India)and Renuga Krishnaraj (Vellore Institute of Technology, Chennai, India)
Copyright: 2025
Pages: 16
Source title:
E-Commerce, Marketing, and Consumer Behavior in the AI Era
Source Author(s)/Editor(s): Ahmed J. Obaid (University of Kufa, Iraq), Adriana Burlea-Schiopoiu (University of Craiova, Romania), Bharat Bhushan (Sharda University, India), Sobirov Bobur (Tashkent State University Economics, Uzbekistan)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-5548-0.ch001
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Abstract
This chapter examines how AI affects digital marketing and customer behavior. This article examines how technical aspects of modern technology affect digital marketing, taking into account new product and market analysis and customer preferences. Artificial Intelligence gives computers human-like intelligence. Humans can execute brain-like cognitive tasks. AI has advanced and is now used in practically every facet of life. It works with digital marketing to help organizations contact the right customers at the right time. AI speeds up customer understanding, increasing sales and revenue for businesses. Digital marketing uses Big Data analysis, machine learning, and sector-specific customer insights to use AI. India has the most Facebook users, 280 million. Indian Instagram users rank second. Indian smartphone sales are rising and luring middle-class buyers. Future projections predict millions of consumers. These analytics have changed how marketers create digital marketing strategies and business portfolios depending on market offerings and services.
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