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Leveraging AI on Social Media & Digital Platforms to Enhance English Language Teaching and Learning

Leveraging AI on Social Media & Digital Platforms to Enhance English Language Teaching and Learning
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Author(s): Md Mehedi Hasan Emon (American International University-Bangladesh, Dhaka, Bangladesh)
Copyright: 2026
Pages: 28
Source title: AI-Powered English Teaching
Source Author(s)/Editor(s): Ankit Shukla (Rajamangala University of Technology, Thanyaburi, Thailand), Benjaporn Meeprom (Rajamangala University of Technology, Thanyaburi, Thailand), Kongkiat Khunasathitchai (Rajamangala University of Technology, Thanyaburi, Thailand)and Nagendra Yadav (Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, India)
DOI: 10.4018/979-8-3373-1952-0.ch007

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Abstract

This chapter explores the integration of artificial intelligence (AI) within social media and digital platforms to enhance English Language Teaching (ELT). It examines AI-driven tools like chatbots, conversational agents, and content curation algorithms that facilitate personalized, interactive, and engaging learning experiences. By analyzing platforms such as Facebook, Instagram, Duolingo, and TikTok, the chapter highlights how AI fosters dynamic English learning communities and enables real-time language practice. It also addresses ethical considerations, such as data privacy, accessibility, and algorithmic bias, while emphasizing the need for inclusive and equitable AI deployment. Through case studies and real-world examples, the chapter illustrates AI's transformative potential and its challenges in reshaping traditional ELT methodologies, offering insights into how educators can effectively leverage these innovations.

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