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Lebanese Entrepreneurs' Adaptation to the Multilevel Crisis: An Interpretation of Robert Greene's The 33 Strategies of War
Abstract
During a multi-level crisis—economic, health and security—post-explosion of the Port of Beirut, Lebanese entrepreneurs are opting for changes that allow them to survive. The authors studied the experiences of 14 entrepreneurs during crises and carried out a qualitative analysis which made it possible to identify the different variables, highlighting the application of the war strategies as written by Robert Greene. The most marked variables are the date of creation of the entrepreneurial activity, the sector (nature of the activity), the availability of financial resources, the level of change, the subjective well-being, the work-life balance, and the entrepreneur's optimism regarding the development of the business in the future. These variables were reviewed through Robert Greene's strategies of war: the controlled chaos strategy, mind flexibility (management like water), the power of fire, the counterbalance strategy, fighting the present war, and the detached buddha tactic.
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