Internationalization Strategy in New E-Ventures: Towards A General Model and New Research Agenda

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Author(s): María Gracia García Soto (University of Las Palmas de Gran Canaria, Spain)and Antonia Mercedes García Cabrera (University of Las Palmas de Gran Canaria, Spain)
Copyright: 2010
Pages: 27
Source title: E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology
Source Author(s)/Editor(s): Tobias Kollmann (University of Duisburg-Essen, Germany), Andreas Kuckertz (University of Duisburg-Essen, Germany)and Christoph Stöckmann (University of Duisburg-Essen, Germany)
DOI: 10.4018/978-1-61520-597-4.ch002

Keywords: Business & Management / Business Science Reference / E-Business / Entrepreneurship & Innovation

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Abstract

Recent literature highlights the fact that research in the fields of internationalization and entrepreneurship appears to overlook the internal and external context in which the international strategies are conceived. That oversight occurs even though the international activity of new ventures needs to be understood within the context and requirements of the respective industry. That gap is accentuated when we focus our interest on the electronic business industry since the literature contains no models conceived to explain the advantage and the process of the internationalization of new e-ventures. This work contributes to filling that gap by answering two basic questions: (1) what is it about e-ventures that allows them to compete globally? and (2) what is it about e-ventures that makes it a specific mix of strategy shaping processes necessary to formulate a born global strategy?

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Internationalization Strategy in New E-Ventures: Towards A General Model and New Research Agenda

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