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Internationalization in the Hotel Industry and Modes of Entry
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Author(s): Anna Sergiyvna Moskalenko (DEGEIT, University of Aveiro, Portugal), Inês Cruz Reis da Silva (DEGEIT, University of Aveiro, Portugal), Juliana Gonçalves (DEGEIT, University of Aveiro, Portugal), Mafalda Brito (DEGEIT, University of Aveiro, Portugal)and António Carrizo Moreira (University of Aveiro, Portugal)
Copyright: 2021
Pages: 15
Source title:
Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch110
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Abstract
The globalization of business and investment has led to the growth of the internationalization of tourism related activities. Moreover, the modes of entry in international markets have been traditionally studied taking into account the industrial and service firms. Considering the importance of the hotel industry as a result of the growing internationalization process, this chapter analyzes the ways in which hotel chains internationalize and relate them to the main underlying theories of international business.
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