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Internal Communication in EU Project Management in Bucharest University of Economic Studies
Abstract
The present research underlines the importance of communication within an organization among its main stakeholders and its influence on the external market. It passes through explaining the communication in all fields and domains, creating an overview of the institutional communication, and why it is considered difficult to effectively propagate within a large institution. In addition, the internal communication and information and research so far conducted is analyzed with respect to the findings and lessons learned. In addition, it is important to know and understand how the internal communication evolved during years and which were the main approaches identified throughout the organizations. The case study aims to evaluate the level of information and the efficiency and effectiveness of the internal communication process within Bucharest University of Economic Studies with respect to its projects developed and financed through European funds in the last six years. The study is mainly run through the help of the questionnaire that was addressed to teachers and students within the faculty and has also the purpose to help improve the related communication in the foreseeable future based on the relevant findings.
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