Intelligent Assistants and the Internet of Things as the Next Marketing Landscape

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Author(s): Edward Forrest (University of Alaska, Anchorage, USA), Christina McDowell Marinchak (University of Alaska, Anchorage, USA)and Bogdan Hoanca (University of Alaska, Anchorage, USA)
Copyright: 2021
Pages: 15
Source title: Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch142

Keywords: Administration & Leadership / Business & Management / Business and Organizational Research / Business Science Reference

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Abstract

This entry explores the ramifications of this latest technology platform shift. Just as the Web precipitated the emergence of e-commerce and the smartphone enabled the explosion of social media, the advent of a voice-based interface that allows people access to, communication with, and control of most anything in our world—via the IoT. Accordingly, the objectives of this entry are threefold: review the findings of these initial, and other related articles, in the context of their relevance to the changing business/ marketing landscape defined by voice based interface (VBI) to a world connected to an Internet of Intelligent Things (IoIT); understand the technical specifications and broad-based applications of VBI will be delineated along with the ramifications occasioned by the global diffusion of the IoIT; and, explore the ramifications of this new landscape will be examined through analyses of the most prominent examples of digital assistants that are in use or development.

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Intelligent Assistants and the Internet of Things as the Next Marketing Landscape

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