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Integrating Big Data to Smart Destination Heritage Management
Abstract
New technological requirements and needs of today's world are forcing cities to transform into smart cities and smart destinations in tourism cases. Smart destinations are focused on enhancing the tourist experience while also supporting the decision-making process, sustaining effective usage of resources, and maintaining sustainability. Big data has started to act as a reliable resource that assists these processes and offers alternative solution methods. Improvements in the usage of big data within the framework of smart destination management systems will also provide new insights and understandings about heritage sites and their management. Istanbul and the Sultanahmet region, which were included in the UNESCO World Heritage List, form the main domain of this chapter. This research aims to reveal any significant differences between Istanbul Wi-Fi data, Sultanahmet Wi-Fi data, and Istanbul Arrivals data. Kruskal-Wallis Test was conducted for comparing these data sets for 28 countries, and recommendations are presented.
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