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An Integrated Business Model Innovation Approach: It is Not All about Product and Process Innovation
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Author(s): Roman Boutellier (Swiss Federal Institute of Technology (ETH) Zurich, Switzerland), Markus Eurich (Swiss Federal Institute of Technology (ETH) Zurich, Switzerland)and Patricia Hurschler (Swiss Federal Institute of Technology (ETH) Zurich, Switzerland)
Copyright: 2010
Pages: 16
Source title:
E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology
Source Author(s)/Editor(s): Tobias Kollmann (University of Duisburg-Essen, Germany), Andreas Kuckertz (University of Duisburg-Essen, Germany)and Christoph Stöckmann (University of Duisburg-Essen, Germany)
DOI: 10.4018/978-1-61520-597-4.ch001
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Abstract
This chapter will foster the understanding of business model innovation with a focus on the Information and Communication Technology (ICT) industry and e-entrepreneurship. A general overview of business models and their elements as well as an introduction to innovation alternatives will provide the necessary background for business model innovation. On the basis of Schumpeterian innovation, this chapter will pioneer in describing business model innovation as addendum to Abernathy’s and Utterback’s dynamic model of process and product innovation. Thereby an integrated business model innovation approach will be initiated overcoming the drawbacks of unilateral innovation. The integrated business model innovation approach proposes a framework for long-term differentiation and competitive advantages. Different examples, in particular ICT-ventures, will clarify the effect of integrated business model innovation.
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