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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Instructor-Driven Strategies for Establishing and Sustaining Social Presence

Instructor-Driven Strategies for Establishing and Sustaining Social Presence
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Author(s): Michelle Kilburn (Southeast Missouri State University, USA), Martha Henckell (Southeast Missouri State University, USA)and David Starrett (Southeast Missouri State University, USA)
Copyright: 2016
Pages: 23
Source title: Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses
Source Author(s)/Editor(s): Lydia Kyei-Blankson (Illinois State University, USA), Joseph Blankson (Ohio Northern University, USA), Esther Ntuli (Idaho State University, USA)and Cynthia Agyeman (Ohio University, USA)
DOI: 10.4018/978-1-4666-9582-5.ch012


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The purpose of this chapter is to provide readers with strategies and techniques to enhance social interaction/presence within the online learning environment. A discussion of current definitions and the importance of social media will be discussed, as well as examples for use in the online classroom. Proven effective and interactive instructional components (i.e., instructor response time, video lecturing, and pedagogical considerations) are included as best practices and quality assurance guidelines. Topics in this chapter include types of social media tools available, examples of appropriate use in higher education, and recommended strategies to assist faculty in identifying the best tool to match the pedagogical goal. With a wide variety of experiences and knowledge regarding the topic, the authors provide unique perspectives including: teaching in the online environment, instructional design, oversight of online programs, technology training/user services, quality assurance, and faculty/student support.

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