Innovation through Corporate Social Responsibility: Insights from Spain and Poland

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Author(s): M. Isabel Sánchez-Hernández (University of Extremadura, Spain), Dolores Gallardo-Vázquez (University of Extremadura, Spain), Piotr Dziwiński (University of Bielsko-Biala, Poland)and Agnieszka Barcik (University of Bielsko-Biala, Poland)
Copyright: 2015
Pages: 16
Source title: Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy
Source Author(s)/Editor(s): Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & CEFAGE - Universidade de Évora, Portugal)
DOI: 10.4018/978-1-4666-8216-0.ch015

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Entrepreneurship & Innovation

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Abstract

In this chapter, the authors address institutional efforts in CSR carried out in two big European countries with different backgrounds but the same responsible goal for business and competitiveness: Spain and Poland. To illustrate how CSR pays off, the authors have selected two emblematic cases, one from each country: La Caixa Group and PKN Orlen. Although the degree of implementation of CSR is still different in the European countries in the European Union, and the institutional framework in Spain and Poland is clearly different, the two case-studies presented as best practices suggest promising new developments of CSR in both countries in the near future as CSR could be considered a vital component of innovation in national economies and a strategic variable of core's business determining future competitiveness through the social trend.

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Innovation through Corporate Social Responsibility: Insights from Spain and Poland

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