Information Age

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Author(s): Gonca Telli Yamamoto (Okan University, Turkey)
Copyright: 2010
Pages: 17
Source title: Mobilized Marketing and the Consumer: Technological Developments and Challenges
Source Author(s)/Editor(s): Gonca Telli Yamamoto (Okan University, Turkey)
DOI: 10.4018/978-1-60566-916-8.ch001

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

In this section, the processes leading to the information age and mobile technology are examined. The affects of certain inventions are discussed through having a look at the period which began when human kind gained the ability to direct energy with the invention of fire, and continued with the construction of simple machinery, and then reaching the Industrial Revolution with the influence of the modern scientific approach. Here, the appearance of technological development and technique in order to provide ease for people are being inspected. In the development and advancement of the human being, it is suggested that the work that initially required raw power, was transferred to simple machinery, and then to normal machinery. Many technological innovations with many contributions to living are taken into account from fairy tales to films made through the use of virtual means as the products of the creative mind related with the passion of invention. Passage to the Industrial Revolution has been triggered with the appearance of the required ideas for the invention of the work performer and caller forces or intelligent machines.

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