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The Influence of Time on Transactional Use of the Internet: Buying, Banking, and Investing Online

The Influence of Time on Transactional Use of the Internet: Buying, Banking, and Investing Online
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Author(s): Syed H. Akhter (Marquette University, USA)
Copyright: 2010
Pages: 11
Source title: Handbook of Research on Overcoming Digital Divides: Constructing an Equitable and Competitive Information Society
Source Author(s)/Editor(s): Enrico Ferro (Istituto Superiore Mario Boella (ISMB), Italy), Yogesh K. Dwivedi (Swansea University, UK), J. Ramon Gil-Garcia (Centro de Investigación y Docencia Económicas (CIDE), Mexico) and Michael D. Williams (Swansea University, UK)
DOI: 10.4018/978-1-60566-699-0.ch026

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Abstract

The major objective of this chapter was to test the effect of online time and adoption time on the frequency of transactional use of the Internet. Transactional use of the Internet includes activities such as buying products, banking, and investing online. Findings support the hypothesis that online time and adoption time positively and significantly influence the frequency of transactional use of the Internet. Theoretical and strategic implications and recommendations for future research are presented.

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