The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Incorporating the Metaverse Into the Green Banking Revolution: Spearheading the Implementation of Eco-Friendly Financial Practices
|
|
Author(s): Sonal Devesh (School of Business and Management, Christ University, Yeshwanthpur Campus, Bangalore, India), Prasad Mahale (Srinivas University, India)and Baranidharan Subburayan (School of Business and Management, Christ University, Bangalore, India)
Copyright: 2024
Pages: 14
Source title:
Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
Source Author(s)/Editor(s): Babita Singla (Chitkara Business School, Chitkara University, India), Kumar Shalender (Chitkara Business School, Chitkara University, India)and Nripendra Singh (Pennsylvania Western University, USA)
DOI: 10.4018/979-8-3693-3358-7.ch015
Purchase
|
Abstract
This study aims to explore the awareness and perceptions of green banking among bankers and customers in rural and semi-urban areas of India. A structured questionnaire was employed to gather information from 807 customers and 200 officials of selected commercial banks, utilizing the snowball sampling method. The study utilized chi-square and factor analysis techniques. The chi-square test results revealed an association between educational status and the customer's opinion regarding green banks. Factor analysis derived three key factors influencing the adoption of green banking: convenience and environmental sustainability, financial and technological advantages, and customer retention and prestige. The findings indicate that green banking services provide more benefits to its customers than traditional banking.
Related Content
|
Kumar Shalender, Babita Singla.
© 2024.
11 pages.
|
|
R. Akash, V. Suganya.
© 2024.
32 pages.
|
|
Prathmesh Singh, Arnav Upadhyaya, Nripendra Singh.
© 2024.
14 pages.
|
|
Arpan Anand, Priya Jindal.
© 2024.
13 pages.
|
|
Surjit Singha, K. P. Jaheer Mukthar.
© 2024.
26 pages.
|
|
M. Vaishali, V. Kiruthiga.
© 2024.
14 pages.
|
|
Ranjit Singha, Surjit Singha.
© 2024.
21 pages.
|
|
|