Improving Intercultural Communication: Navigating the Complexities of Cultural Interactions

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Author(s): Andreas Rupp (Institute for Medical Device at the Knowledge Foundation, Reutlingen University, Germany)and Yuhuan Huang (Guangdong University of Foreign Studies, China)
Copyright: 2026
Pages: 26
Source title: Navigating the Global Workforce Through Bold Workplace Learning and Professional Development
Source Author(s)/Editor(s): Vanessa Kenon (The University of Texas at San Antonio, USA)and James Bartlett (Old Dominion University, USA)
DOI: 10.4018/979-8-3693-3338-9.ch003

Keywords: Business & Management / Information Science Reference / Professional Development / Vocational Education and Training

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Abstract

Intercultural communication includes the ability of individuals to act purposefully, efficiently, and reflectively in a culturally diverse environment. This is commonly a component of university educational goals and an objective of many intercultural management training programs. The study describes a training program for intercultural communication between Germany and China, including the training design, methods, and content. The participants were students from a Chinese and a German university. The results indicate that students found the training program very effective and positive and that the combination of self-reflection and cooperative teaching methods can increase motivation and interest, leading to a rethinking of stereotypes. The results also indicate that the training program increased and improved mutual understanding, knowledge, and intercultural communication regarding their respective cultures.

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Improving Intercultural Communication: Navigating the Complexities of Cultural Interactions

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