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Implementing Electronic Commerce in Global Marketing

Implementing Electronic Commerce in Global Marketing
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Author(s): Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
 Copyright: 2016
 Pages: 12
 Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
 DOI: 10.4018/978-1-4666-9787-4.ch043

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