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Impacts of eWOM on Hotels from the Consumer and Company Perspective

Impacts of eWOM on Hotels from the Consumer and Company Perspective

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Author(s): Antoni Serra Cantallops (University of the Balearic Islands, Spain), Fabiana Salvi (University of the Balearic Islands, Spain)and José Ramón Cardona (University of the Balearic Islands, Spain)
Copyright: 2016
Pages: 13
Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-9787-4.ch143

Keywords: Business & Management / Business Science Reference / E-Commerce

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