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Impact of Quick Commerce on Organizational Performance and Customer Satisfaction
Abstract
The rise of quick commerce illustrates the changing expectations of consumers, who now place a premium on immediate satisfaction. The aim of this chapter is to explore the impact of quick commerce on corporate organizational performance management and customer satisfaction. Data were collected via an online questionnaire. The results show that for all determinants, it was revealed that all the variables studied have a significant impact on customer satisfaction and on the company's organizational performance. Finally, the results underline that the level of customer satisfaction achieved determines the level of corporate organizational performance in the context of quick commerce.
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