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Impact of Generative AI in Transforming Higher Education Pedagogy
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Author(s): Arti Gupta (J.C. Bose University of Science and Technology, Faridabad, India)
Copyright: 2024
Pages: 16
Source title:
Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Source Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Abdul Hafaz Ngah (Faculty of Business Economics and Social DevelopmentUniversiti Malaysia Terenganu, Malaysia), Aziza Chakir (FSJES AC, Hassan II University, Casablanca, Morocco)and Nishita Pruthi (Maharshi Dayanand University, India)
DOI: 10.4018/979-8-3693-0815-8.ch017
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Abstract
The purpose of this study is to investigate the impact of generative artificial intelligence in higher education. This study investigates how generative artificial intelligence enhances teaching and learning practices in higher education institutions. Additionally, it also explores applications, advantages, and problems associated with the use of generative artificial intelligence. This study analyses the implementation of Generative AI in higher education institutions employing qualitative methods such as focus groups study and interviews The findings of this study show how significantly generative AI has impacted teaching in higher education. Generative AI solutions can enhance personalized learning experiences, as well as create custom learning resources for students. It also helps in automating administrative processes. However, there are difficulties with adaptability, privacy concerns, and ethical issues in utilizing AI generated applications. The findings of this study have recommendations for teachers, administrators, and policymakers of higher education.
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