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Impact of Gender and Product Type on Perceived Risk and Online Shopping Intentions

Impact of Gender and Product Type on Perceived Risk and Online Shopping Intentions

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Author(s): Stuart Dillon (University of Waikato, New Zealand), John Buchanan (University of Waikato, New Zealand)and Kholoud Al-Otaibi (University of Waikato, New Zealand)
Copyright: 2016
Pages: 19
Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-9787-4.ch116

Keywords: Business & Management / Business Science Reference / E-Commerce

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