The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
How to Launch a Successful Crowdfunding Campaign
Abstract
This chapter provides insights into the important characteristics of a successful crowdfunding campaign. It starts with providing the fundamentals of crowdfunding and shows the reasons why it is important to find the right target groups and communities for a campaign. It describes in details the Return on Involvement model, what the funders want in return for their support. In the second part the additional results of crowdfunding are discussed, such as market research, marketing, brand loyalty and the possibility to use crowdfunding to raise additional funding. The last part of this chapter will focus on the background of setting up and running a successful campaign.
Related Content
|
Ramsés Cabrera-Gala, Sandra Lopes Miranda.
© 2026.
34 pages.
|
|
Catarina Fernandes, Eduardo Milhões Pinheiro.
© 2026.
42 pages.
|
|
Mohammadsadegh Omidvar, Iza Gigauri.
© 2026.
38 pages.
|
|
Olena Chupyr, Gulzira Yestekova, Milen Mitkov, Olha Hetman, Teodora Dimitrova.
© 2026.
30 pages.
|
|
Iryna Sedikova, Ihor Savenko, Iryna Honcharova, Denys Sedikov, Daria Shalahinova, Hanna Palvashova.
© 2026.
30 pages.
|
|
Sónia Calado, Cláudia Miranda Veloso.
© 2026.
38 pages.
|
|
Olena Sushchenko, Alina Danileviča, Georgi Rusenov, Oleksandra Olshanska.
© 2026.
32 pages.
|
|
|