Growing Pains: Shifting From a Traditional Business Model – A Case Study

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Author(s): Marisa R. Ferreira (CIICESI, ESTG, Politécnico do Porto, Portugal), Carina Silva (CIICESI, ESTG, Politécnico do Porto, Portugal)and Beatriz Casais (School of Economics and Management, CICS.NOVA, University of Minho, Portugal)
Copyright: 2022
Pages: 16
Source title: Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services
Source Author(s)/Editor(s): Mirjana Pejic-Bach (University of Zagreb, Croatia)and Çağlar Doğru (Ufuk University, Turkey)
DOI: 10.4018/978-1-7998-7793-6.ch010

Keywords: Business Science Reference / Environment & Agriculture / Management Science / Sustainable Development

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Abstract

Today's ever-changing business environment is very demanding for companies, particularly those of modest dimensions and operating in more traditional formats. There is an imperative change happening in market and consumer behavior – a need for digital transformation or digital complement to the traditional business model, aiming at improving the lives of individuals, groups, and society as a whole. A Portuguese small company that manufactures cookies and biscuits has identified a need to move forward and revitalize its traditional business format, preserving its traditional origins but seeking to reframe its business in a more digital context. The main goals of the case study are to understand (1) this brand's evolution, (2) its primary difficulties, and (3) strengths, and the authors also indicate possible future paths that can be replicated in other similar businesses.

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