Green Marketing

View Sample PDF

Author(s): Teresa Paiva (NECE, CI&DEI, Guarda Polytechnic Institute, Portugal)
Copyright: 2021
Pages: 14
Source title: Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch140

Keywords: Administration & Leadership / Business & Management / Business and Organizational Research / Business Science Reference

Purchase

View Green Marketing on the publisher's website for pricing and purchasing information.

Abstract

The search for integration of environmental concerns and social responsibility in companies has pursued several different stages and processes. To better understand them we need to first understand what is considered sustainable business development and how marketing has reacted and evolved in order to achieve this goal of sustainability. Green Marketing consists of marketing activities defined to create and facilitate transactions of goods and/or services with the goal of satisfying the needs and desires of consumers expressing their concerns in terms of environmental sustainability.

The IRMA Community

Research IRM

Green Marketing

Purchase

Abstract

Related Content

IRMA Sponsors