The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Gender and E-Commerce Adoption Barriers: A Comparison of Small Businesses in Sweden and Australia
Abstract
Previous research has shown that gender plays a role in the use of information technology by small businesses and that differences exist between the ways in which male and female small business owners/managers perceive information technology, including e-commerce. However, our understanding of whether gender is important in relation to e-commerce adoption barriers is limited. This chapter examines whether differences exist in how male and female owners/managers of small businesses in regional areas in Sweden and Australia perceive e-commerce adoption barriers. The results of a survey of more than 450 small businesses are presented and indicate that, although both male and female owners/managers agree on the key reasons for not adopting e-commerce, they assign different priorities these reasons. In Sweden, male owner/managers are more concerned about the technical complexities of implementing e-commerce, while females assign a higher importance to the unsuitability of e-commerce. In Australia the situation is reverse. The results have implications for e-commerce adoption programs and initiatives.
Related Content
|
Muhammad Faisal Sultan, Muhammad Nawaz Tunio, Imamuddin.
© 2026.
10 pages.
|
|
Muhammad Faisal Sultan, Aamir Firoz Shamsi, Kashif Mehmood.
© 2026.
10 pages.
|
|
R. Arunachalam, R. Amudha.
© 2026.
28 pages.
|
|
Muhammad Faisal Sultan, Abdul Kabeer Kazi, Muhammad Asim Rafique.
© 2026.
12 pages.
|
|
Bushra Qamar.
© 2026.
22 pages.
|
|
Rija Anwar.
© 2026.
20 pages.
|
|
Choi-Meng Leong.
© 2026.
20 pages.
|
|
|