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Gamification for Tomorrow: Investigating Emerging Trends and Sustainable Strategies in Complex Service Ecosystems
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Author(s): Mohammad Irfan (Chandigarh University, Lucknow, India), Apoorv Singh (Christ University, Bengaluru, India), Kamal Kumar Agarwal (Presidency University, Bangalore, India), Ajay Kumar Yadav (Chandigarh University, Lucknow, India)and Rui Dias (Universidade Europeia de Lisboa, Portugal)
Copyright: 2026
Pages: 22
Source title:
Gamification Practices for Service Ecosystem Experiences
Source Author(s)/Editor(s): Osman Seraceddin Sesliokuyucu (Suleyman Demirel University, Turkey & University of South Florida, USA)
DOI: 10.4018/979-8-3373-1235-4.ch008
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Abstract
Gamification is transforming service ecosystems by enhancing engagement and promoting sustainability. This research examines how elements like challenges, rewards, and feedback loops are integrated into healthcare, education, and environmental management. By driving motivation and participation, gamification improves outcomes and fosters community involvement in sustainability efforts. However, its long-term impact depends on overcoming challenges such as the need for standardized frameworks, ethical concerns over user autonomy, and data privacy risks. Emerging technologies like artificial intelligence (AI) and augmented reality (AR) are reshaping gamified experiences, offering personalized and immersive solutions that encourage sustainable behavior. This study underscores the opportunities and responsibilities associated with gamification, highlighting its potential to drive innovation while emphasizing ethical implementation and adaptability to evolving technologies.
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